{"id":1438,"date":"2024-10-25T18:36:15","date_gmt":"2024-10-25T18:36:15","guid":{"rendered":"https:\/\/www.polarama.is\/?p=1438"},"modified":"2025-01-17T18:10:27","modified_gmt":"2025-01-17T18:10:27","slug":"how-to-shoot-successful-commercials-in-iceland-a-producers-handbook","status":"publish","type":"post","link":"https:\/\/www.polarama.is\/?p=1438","title":{"rendered":"How to Shoot Successful Commercials in Iceland: A Producer\u2019s Handbook"},"content":{"rendered":"

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How to Shoot Successful Commercials in Iceland: A Producer’s Handbook<\/strong><\/h1>\n

Iceland has become a leading destination for not only film<\/a> and TV productions but also for commercial shoots. With its extraordinary range of landscapes—from glacial peaks to lava fields—Iceland offers a dramatic and unique backdrop<\/a> that few locations can rival. Here’s everything you need to know about shooting your next commercial in Iceland, including a closer look at a recent Land Rover shoot managed by Polarama.<\/p>\n

Why Iceland is Perfect for Commercials<\/h2>\n

With major brands like Land Rover<\/em>, Coca-Cola<\/em>, and Google<\/em> choosing Iceland as the backdrop<\/a> for their commercials, it’s clear that the country has become a prime choice for high-impact advertising productions. Iceland’s diverse landscapes make it possible to capture a variety of looks within a short distance, which is both efficient and visually striking for commercial shoots.<\/p>\n

Diverse Locations with Case Study: Land Rover at Kárahnjúkavirkjun<\/h2>\n

Iceland offers locations for nearly every type of commercial concept. Need a volcanic landscape for a rugged adventure vehicle ad? Iceland’s vast volcanic terrain, including areas like Krafla<\/em> and the Laki craters<\/em>, deliver the perfect look. Want a surreal, otherworldly coastline? The black sands of Vik<\/em> offer a stunning background<\/a> for luxury or high-end products.<\/p>\n

A recent example of Iceland’s appeal and versatility is the Land Rover<\/em> commercial shoot at Kárahnjúkavirkjun<\/em>, managed by Polarama<\/strong>. Land Rover selected this distinct location<\/a> to highlight the brand’s adventurous, rugged image. The Kárahnjúkavirkjun area, known for its massive hydroelectric dam and raw, untouched landscapes, was the ideal setting<\/a> to evoke the spirit of exploration and endurance at the heart of the Land Rover brand. Polarama played a crucial role in this production, managing everything from crew<\/a> coordination to securing the necessary permits, ensuring the shoot went smoothly and captured Iceland’s wild<\/a> beauty while aligning with Land Rover’s vision.<\/p>\n

Accessibility<\/h2>\n

Despite Iceland’s dramatic landscapes, many filming locations are accessible by road, allowing production teams to move efficiently between scenes and capture a wide range of environments in a single day. This accessibility helps productions remain agile, making Iceland an attractive choice for commercials on tight schedules.<\/p>\n

Production Services for Commercials<\/h2>\n

Shooting a commercial in a foreign country requires a skilled local production team to ensure success. Companies like Polarama<\/strong> offer comprehensive production services for foreign brands, from equipment rental to securing permits and managing crew<\/a> needs.<\/p>\n